The pet care market is growing rapidly worldwide as pet owners increasingly prioritize convenience, wellbeing, and smart solutions for their furry friends. Amid this evolution, ROJECO.co.uk has emerged as an online destination offering a wide range of affordable pet care products — from smart feeders and grooming tools to large capacity dryer boxes and water fountains. What’s driving interest in the brand in 2026 isn’t just the variety of products but the way Rojeco caters to the everyday needs of pet owners with budget-friendly, multifunctional devices.
In this detailed article, we’ll unpack what Rojeco is all about, highlight its key products, explore what buyers are saying, and give you actionable insights before you consider a purchase.
🧬 What Is ROJECO? (Brand Overview)
ROJECO appears to be a pet-care-focused online brand selling a range of products aimed at improving pet life — especially for cats, small dogs, and other household pets. The official website, rojeco.co.uk, showcases products like smart feeding systems, automatic feeders, grooming combs, water fountains, and even large-capacity pet dryer boxes.
The company emphasizes values such as:
- Scientific and technological pet feeding
- Ease of use
- Worldwide delivery
- Customer satisfaction guarantees
The brand claims to offer “top quality products at amazing prices you can’t find anywhere else”, backed by secure payments, easy returns, and free shipping within the UK for orders over £50.
While Rojeco’s official branding and product descriptions are enthusiastic, the actual consumer experience — as we’ll see later — is mixed. There isn’t much publicly available background about the company’s history, manufacturing, or headquarters location beyond product listings. This makes it important for buyers to be informed and cautious, especially as some products ship from China.
🐶 Key Product Categories & What They Do
ROJECO’s product portfolio is diverse, spanning smart and practical pet accessories. Here’s an in-depth look at the main product categories available on Rojeco.co.uk:
🥣 1. Smart & Automatic Pet Feeders
Automatic pet feeders are a cornerstone of Rojeco’s offerings, designed to simplify feeding schedules for busy owners.
📍 ROJECO Smart 3L Pet Feeder
- Capacity: 3 liters
- Versions: Wi-Fi (app control) and button control
- Anti-jam food delivery
- Stainless steel bowl
- Programmable feeding schedules
- Dual power supply (USB or battery)
This feeder can be a game-changer for owners who want more control over meal times while away, ensuring pets receive regular portions without manual intervention.
📍 ROJECO Automatic Pet Feeder
- Smaller model with 2L food storage
- Simple button control
- Scheduled dry food dispensing
- Affordable price point £50-£60
While the larger smart 3L feeder adds tech-enabled scheduling, the smaller automatic feeder offers a basic but effective solution for everyday feeding.
💦 2. Pet Water Fountains
Hydration is a core part of pet health, and Rojeco offers:
📍 ROJECO 1.5L Pet Water Fountain
- 1.5-liter capacity
- Two water flow modes (spout & fountain)
- Filtered design (spinner and carbon filters)
- Designed for cats and small dogs
Water fountains encourage pets to drink more regularly and keep water fresh — especially useful for cats that prefer moving water.
✂️ 3. Grooming Tools
Rojeco offers grooming accessories to help pet owners maintain fur and cleanliness at home:
📍 ROJECO Chick Pet Spray Hair Comb
- Electric steam brush
- Water spray tank
- Works on cats and dogs alike
- Compact and budget-friendly at about £13.93
This tool combines grooming and light misting to help reduce shedding and keep coats shiny.
🐕 4. Large-Capacity Smart Pet Dryer Box
One of Rojeco’s standout products is:
📍 ROJECO Smart Pet Dryer Box (70L)
- Extra-large drying chamber
- 360° air circulation
- Multiple drying modes (gentle, rapid, odour-reduction)
- Sterilisation functions (UV, ozone)
- Energy-efficient airflow design
- Best for multi-pet households or long-haired breeds
This product is especially useful for owners who wash their pets at home — providing a hands-free way to dry them comfortably and efficiently.
📈 Market Positioning: Where Rojeco Fits In
Rojeco positions itself as a mid-range pet accessories retailer, focusing on:
- Price accessibility — products are generally cheaper than premium pet gear.
- Practical utility — solutions geared toward everyday pet care.
- Online convenience — direct delivery across the UK and globally.
The branding frames Rojeco as an innovative choice for pet owners — especially those who want smart automation (feeding, drying) without a hefty price tag.
However, this positioning is balanced by a lack of widespread independent reviews or verified testimonials directly tied to the official site. Some product reviews online come from third-party retailers rather than the Rojeco site itself.
🗣 Customer Feedback: Praise and Criticism
⭐ Positive Observations
- Independent review sites highlight features like programmable feeding schedules and stainless steel bowls for hygiene.
- UK Top Reviews emphasizes Rojeco products as practical and efficient for everyday use.
Many customers also praise pet fountains and feeders for being easy to use and helpful for those with busy schedules.
🤔 Concerns & Mixed Feedback
While individual product pages on Rojeco.co.uk show good star ratings, independent app reviews paint a more complex picture:
- A third-party site reports that the ROJECO app for smart feeders has an average score below 3/5, with complaints about app crashes, login problems, and sync reliability — issues that can seriously hinder remote feeding functions.
These issues don’t necessarily reflect the physical products themselves, but any feeder that relies on app connectivity can be undermined by poor software stability.
🧠 Pros & Cons: A Balanced View
👍 What Rojeco Does Well
- Affordable and practical pet gear that simplifies feeding and hydration.
- Wide product range — from grooming tools to smart feeders.
- Large-capacity options like the 70L dryer box for multi-pet homes.
- Worldwide delivery with free UK shipping over £50.
⚠️ Potential Drawbacks
- Limited verified brand history — little transparent info on company origins.
- Software reliability issues reported for app-connected feeders.
- Shipping times can vary since many products ship from China.
- Independent reviews are not extensive, making it harder to judge long-term quality.
📦 Buying Tips for Pet Owners
If you’re considering a purchase from ROJECO.co.uk, keep these points in mind:
🏷 1. Compare Prices
Check other UK marketplaces or Amazon listings before buying — sometimes similar products are priced competitively elsewhere.
🤳 2. Read Independent Reviews
Pay close attention to independent user feedback — especially for smart app-enabled devices where software matters.
🐾 Final Verdict: Is Rojeco Worth It in 2026?
ROJECO.co.uk is a noteworthy player in the budget-friendly pet care niche, offering practical products that help streamline feeding, hydration, grooming, and drying for pets. Its affordability and variety make it an attractive choice for owners on a budget.
However, buyers should proceed with informed caution due to app reliability concerns, extended shipping times, and limited brand transparency. Always check product details, independent reviews, and purchase protection options before committing.
For pet owners looking to upgrade basic care tools without paying luxury prices, Rojeco has genuine appeal — as long as expectations are aligned with the current scope and scale of the brand.
