Are you planning to expand your company to the European market?
Exhibitions in Europe provide a great platform for you to increase your brand awareness globally. It not only helps you to create a new customer base for your business products, but also increases your chances of expanding your business. Did you know that today Europe is the hub of most of the world’s major international exhibitions, with Germany, France, Spain and the Netherlands being the major countries.
Benefits of attending European exhibitions:
Attending European exhibitions allows you to connect with vendors and potential customers of your company. This not only strengthens your customer base, but also provides an opportunity to attract dealers and exhibitors from North America and Asia. Today, Europe hosts 12 of the largest global exhibition sites.
Things to note before attending exhibitions:
Language and communication:
Most countries in Europe use English, making it easier for everyone to communicate. However, if you are exhibiting in countries like Germany or France, it is important to have a local language (German or French) speaker at your booth. This will help you communicate better with visitors.
Culture and Punctuality:
Different countries in Europe have different cultures and different attitudes towards time. For example, in Germany, punctuality is given utmost importance, while in other countries, even a slight delay is not considered rude. Along with this, choosing your attire improves your professional image.
Local Exhibition Contractor:
When you participate in exhibitions, it will be more beneficial to choose a local exhibition contractor for exhibitions in Europe. As they are well aware of the local guidelines and rules, which makes your exhibition planning easier.
EXHIBIT GLOBAL: Your Ideal Exhibition Partner
We are a global trade show booth design and exhibition company. With a strong presence in Asia, the Middle East, Europe and the Americas, we have been providing services for leading brands in Europe and the US. Our experience makes us your reliable partner for exhibitions in Europe.
