Pinterest is a powerful platform for businesses, influencers, and content creators looking to drive traffic and engagement. Since Pinterest works as a visual search engine, having a large follower count may seem like an easy way to gain credibility and increase visibility. But is buying Pinterest followers a good strategy for long-term growth? Let’s explore the pros, cons, and better alternatives.
Why Do People Consider Buying Pinterest Followers?
Many users believe that having more followers makes their account look more authoritative. A higher follower count can:
- Make the profile appear more established.
- Increase the chances of organic users following the account.
- Potentially attract brands or business opportunities.
Since Pinterest is driven by engagement and saves (rather than just likes or comments), some assume that a large follower base will help their content get seen by more people.
The Risks of Buying Pinterest Followers
While buying followers might seem like an easy shortcut, it comes with several risks that can negatively impact your Pinterest strategy:
- Fake or Inactive Followers
- Most services selling followers provide bots or inactive accounts.
- These followers won’t engage with your pins, reducing your overall reach.
- Pinterest’s algorithm prioritizes engagement—meaning your content may get less visibility.
- Low Engagement Rate
- On Pinterest, engagement (repins, saves, and clicks) is more important than follower count.
- Purchased followers won’t interact with your pins, making your engagement rate drop.
- A low engagement rate signals to Pinterest that your content isn’t valuable, making it harder to reach a real audience.
- Risk of Account Suspension
- Pinterest has strict policies against fake followers and artificial growth tactics.
- If detected, your account may be penalized, shadowbanned, or even suspended.
- Losing your account can erase months or years of hard work.
- No Real Business Growth
- If you’re using Pinterest to promote a business, fake followers won’t convert into paying customers.
- Real followers engage, click on links, and drive traffic to your website—bots and inactive accounts do not.
Better Strategies for Growing Pinterest Followers Organically
Instead of buying followers, here are some proven methods to grow your Pinterest audience the right way:
- Optimize Your Profile
- Use a professional profile picture and an engaging bio.
- Include relevant keywords in your name and description to improve discoverability.
- Create High-Quality, Engaging Pins
- Design eye-catching, vertical pins with compelling visuals and text overlays.
- Use high-quality images and brand colors to make your pins stand out.
- Use SEO and Keywords
- Pinterest is a search engine, so use relevant keywords in pin titles, descriptions, and board names.
- Optimize your content for popular searches in your niche.
- Pin Consistently
- Posting regularly increases visibility and engagement.
- Use scheduling tools like Tailwind to maintain a consistent posting schedule.
- Join Group Boards and Communities
- Collaborate with others in your niche by joining group boards.
- Engage with other users by repinning and commenting on their content.
- Promote Your Pinterest on Other Platforms
- Share your Pinterest profile on Instagram, Facebook, Twitter, and your website.
- Encourage your audience to follow you for valuable content.
- Run Pinterest Ads
- Instead of spending money on fake followers, invest in Pinterest ads to target real users.
- Ads can boost your reach, engagement, and website traffic effectively.
Conclusion
No. Buying Pinterest followers does more harm than good. While it may increase your follower count, it won’t improve engagement, drive traffic, or help your business grow. Instead, focus on organic strategies to attract real, active followers who genuinely interact with your content. Building an authentic audience takes time, but it leads to long-term success on Pinterest.
