Lingerie Market Outlook
According to the report by Expert Market Research (EMR), the global lingerie market size reached a value of USD 87.10 billion in 2023. Aided by the changing consumer preferences, fashion trends, and technological advancements, the market is projected to further grow at a CAGR of 7.3% between 2024 and 2032 to reach a value of USD 164.18 billion by 2032.
Lingerie, a term derived from the French word “linge” meaning linen, encompasses a wide range of intimate apparel worn by individuals for comfort, support, and aesthetic appeal. From bras and panties to shapewear, loungewear, and sleepwear, lingerie serves both functional and fashion purposes, catering to diverse body types, style preferences, and occasions. With the advent of inclusive sizing and diverse representation in the fashion sector, lingerie brands are embracing body positivity and inclusivity, offering a wide range of sizes, styles, and designs to cater to the diverse needs and preferences of consumers.
Several other factors are driving the global lingerie market growth. One of the primary drivers is the increasing disposable income and spending power of consumers worldwide. As economies grow and standards of living improve, consumers are allocating a greater portion of their discretionary income to apparel, including lingerie. The growing demand for premium and luxury lingerie brands reflects consumer preferences for quality, craftsmanship, and design aesthetics, driving growth in the higher-end segment of the market.
Amidst changing consumer preferences and fashion trends, several key trends are shaping the market. One notable trend is the rise of sustainable and ethical lingerie brands. With increasing awareness of environmental issues and social responsibility, consumers are seeking lingerie options that are ethically produced, environmentally friendly, and socially conscious. Sustainable lingerie brands prioritise eco-friendly materials, ethical manufacturing practices, and transparent supply chains, resonating with consumers who value sustainability and ethical consumption, consequently driving up the lingerie market share.
Moreover, changing demographics and lifestyle trends are influencing lingerie consumption patterns. With the rise of urbanisation, globalisation, and digital connectivity, consumers are exposed to diverse fashion influences and style trends from around the world. Social media platforms, fashion blogs, and celebrity endorsements play a significant role in shaping consumer perceptions of lingerie, driving demand for trendy and fashionable styles that reflect current fashion trends and cultural influences, thereby leading to the lingerie market expansion.
The growing awareness of body positivity and self-care is also driving demand for lingerie that prioritises comfort, fit, and functionality. As consumers seek lingerie options that embrace and celebrate diverse body types, lingerie brands are innovating with inclusive sizing, adaptive designs, and body-friendly materials to cater to a broader range of sizes and shapes. From wireless bras and seamless panties to soft, breathable fabrics and adjustable straps, comfort-focused lingerie options are gaining popularity among consumers seeking everyday wear solutions that prioritise comfort without compromising on style.
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Another trend shaping the market is the convergence of fashion and technology. Lingerie brands are embracing technological innovations such as 3D body scanning, virtual fitting rooms, and smart fabrics to enhance the shopping experience and improve fit accuracy. By leveraging technology, brands can offer personalised recommendations, virtual try-on experiences, and custom-fit lingerie solutions that cater to individual body shapes and preferences, enhancing customer satisfaction and reducing returns, leading to lingerie market development.
Inclusive sizing and diversity representation are also emerging as important trends in the lingerie sector. As consumers demand greater inclusivity and representation in fashion, lingerie brands are expanding their size ranges and featuring diverse models of different ages, ethnicities, and body types in their marketing campaigns and product offerings. By embracing diversity and inclusivity, lingerie brands can appeal to a broader audience and foster a more inclusive and body-positive culture within the fashion sector.
As per the lingerie market analysis, the market for lingerie in the Asia Pacific region is expected to experience substantial growth in the coming years. This growth is expected to be driven by factors such as the growing population, a robust consumer base, and the widespread availability of manufacturing facilities in countries like China, India, and Japan. Additionally, the expansion of the e-commerce sector and the rise in disposable incomes are also contributing to the growth of the lingerie market.
Lingerie Market Segmentation
The market can be divided based on the type, distribution channel, and region
Market Breakup by Type
- Bras
- Briefs
- Shape Wear
- Others
Market Breakup by Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in global lingerie market. Some of the major players explored in the report by Expert Market Research are as follows:
- Jockey International, Inc.
- Victoria’s Secret & Co.
- Calvin Klein, Inc.
- Hanesbrands Inc.
- Fruit of The Loom, Inc.
- PVH Corporation
- Gap, Inc.
- Triumph International Ltd
- H & M Hennes & Mauritz AB
- MAS Holdings (Private) Limited
- Groupe Chantelle
- Others
